Hungry? Why wait..
I recently watched a snickers commercial that was quite comical. We all know the famous Snickers line, “Hungry, why wait? Eat a Snicker” When describing this commercial I would have to say it was captivating to me because of the personal connection it made by assuming- when you’re hungry you become cranky or emotional.
I can personally relate to this because I become cranky when I’m hungry. I think to have decent advertisement you have to make a personal connection with the viewer. This commercial was only 31 seconds long, however even though it was your typical short commercial it had a good message that made me recall it. I watched this commercial a few months ago and still remember it! Okay watch it for yourself to see what you think, I bet it will make you laugh..
When analyzing this commercial I thought it had a more of a bandwagon effect on the viewers by showing the group of guys in the car going on a road trip, and after one was hungry and ate the Snickers another one became hungry as well. It displayed the associated principle by showing when you are hungry a Snickers bar can hold you off. This had association by the cast in the commercial and the product being used.
When interpreting the meaning of the message I found it to be persuasive in that they were applying hunger to eating a Snickers Bar. Everyone in the car was telling the guy who was cranky to eat the Snickers bar so he wouldn’t be hungry which was making him cranky. I feel everyone knows what the Snickers trade mark is. These commercials are defiantly recycled commercials. A product (Snickers candy bar) is displaying the same message over and over in its commercials so the viewer doesn’t forget. I think the targeted audience is the younger generation that’s on the go and doesn’t necessarily have to stop and eat a full meal. I didn’t really find this commercial offensive or stereotypical however, I think any generation may grab a Snickers bar if they were hungry.
After evaluating the commercial I found that it was defiantly appropriate to the targeted audience and made a personal connection not only with me but with others watching this video as well. Like I have mentioned above, this commercial was a repeat of commercials in the past. The message stays the same while the plot continues to change, and in my opinion better.
When I’m hungry I don’t grab a Snickers bar, but if I wasn’t health conscious I probably would. I feel Snickers commercials continue to articulate their message across and will continue to do so in the future.
When doing research for this assignment I came across this interesting article on the effectiveness of advertisements and how they were rated, a Snickers commercial was this list for being one of the most effective commercials.
By doing this assignment I feel it has made me analyze commercials more and try to gaugee what the commercial is trying to captivate and if it has anything to do with the actual product. I can’t seem to figure out some of the new approaches with trying to capture just your emotions but they have no correlation to what product is being sold. The commercials I cant stand the most are the ones that try the irritation effect, which they think by irritating the viewer you will like the commercials. I think what happens is you stay irritated at the commercial for so long you forget what product is being sold.
By doing this assignment I feel it has made me analyze commercials more and try to gaugee what the commercial is trying to captivate and if it has anything to do with the actual product. I can’t seem to figure out some of the new approaches with trying to capture just your emotions but they have no correlation to what product is being sold. The commercials I cant stand the most are the ones that try the irritation effect, which they think by irritating the viewer you will like the commercials. I think what happens is you stay irritated at the commercial for so long you forget what product is being sold.
